Speed is vital to your business.

It’s not just about speed; it’s also about conversion rates. Studies have shown that the faster a webpage loads, the more likely a user will perform the targeted action on that page. In other words, website performance has a significant effect on conversion rates and can be used as an advantage for your site.

  1. Walmart found that for every second they reduced in loading time, their conversion rate increased by 2%.
  2. COOK increased conversions by 7% after they decreased their page load time to 0.85 seconds to increase engagement and retention rates of users on the site
  3. The Mobify team experimented with the loading time of their homepage and found that each 100ms improvement in load-time resulted in a 1.11% conversion increase, which is an average for most websites’ homepages across industries

These seemingly small increases in conversion have a considerable impact on how much revenue a site generates. For example, if an e-commerce site produces 10 million dollars in sales per year, and if the conversion rate increases by 2% after the website’s load time improves by a second (as in the Walmart case study), that’s a $200,000 increase in revenue.

So, review performance of all owned properties like landing pages, blogs, website, e-commerce site and lead magnets to improve conversion.